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Local SEO

What is Local SEO?

Local SEO is similar to standard SEO services with a focus on getting your website higher up in search engines. The main difference lies in optimizing your website with a specific city or physical location in mind. As web users perform searches for the types of products and services you offer there is a likelihood that they may opt to include the name of the city they are searching in.

This type of work often involves optimizing a website for keywords in addition to a specific location depending on the needs of the client. Whether you have a single location or multiple locations there are strategies available to improve the performance of searches in each location to reach web users in those select locations. This provides businesses with a unique opportunity to reach a local and relevant audience online.

Why not use organic SEO?

One of the major differences between organic SEO and local SEO lies in the results. Organic SEO focuses on achieving higher search results for keywords that are often general or tied to a specific type of product or service. With local SEO the focus is on keywords that are regionally specified in order to attract traffic from a specific region rather than general Internet users. This increases the possibility that web users will be within a specific area and will be able to make a purchasing decision as a result.

How can Local SEO help my company?

If your company offers products and/or services to a local audience, local SEO can become a tool for driving additional business through the front door. Through various optimization strategies focusing on specific regions potential customers looking for the types of products and/or services are more likely to find your website and your contact information when performing a search across the various major search engines (Google, Bing, etc.).

For example, when performing a search for “home remodeling Chicago” in Google the following relevant results are shown on Google:

By placing a focus on your specific location or region it becomes possible to improve interest in the products and services you provide.

What can SEO do for me?

Search engine optimization in general can drive more relevant interest to your business in the form of web users which have shown a direct interest in what you have to offer. Local SEO can move a step further and drive relevant traffic to your physical location with an intent to purchase the products and services you provide.

Interested in beginning a local SEO campaign? Contact us for a free consultation.

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